Experiential Marketing is said to create a closer bond between the customer and the brand by immersing them into a fun and memorable experience. At 7132 hotel and Therme Vals, however, experience is more than just marketing, it is a 360 degrees experience impacting all of our senses.
S i g h t
Imagine modern architecture, 20th century design and many quirky details set against the backdrop of archaic alpine peaks…
H e a r i n g
Imagine the exhilarating sound of uninterrupted silence accompanied by the sounds of water…
T a s t e
Imagine iron rich water straight from the source to palate tantalizing flavours courtesy of gourmet chef Sven Wassmer – your taste buds will have a field trip of their own…
S m e l l
Imagine pure mountain air complemented by a soft scent of pine…
T o u c h
Imagine the invigorating sensation of stone, wood and water…
Therme Vals – the architectural experience
The key attraction of Vals is the award winning Therme (thermal baths) designed by famous Swiss architect Peter Zumthor. It is undisputable that the building is an architectural masterpiece, however, what astonished me most is the fact that such a modern structure was designed nearly 20 years ago! Built from 60’000 slabs of local quartzite stone, the building evokes an unmatched sense of calm and serenity. The reduced forms and ultimate minimalism, also in terms of signage, makes a visit to the baths an exploratory experience for the senses. As you discover the cubic pools of sulphate and iron rich spring water ranging from 14 – 42 degrees Celsius you will feel your body relax, your mind unwind and time becomes nothing but a word…
7132 hotel – the hotel experience
The 7132 hotel closely identifies itself with the village of Vals and vice-versa, which is why the hotel is using the village’s postcode as its name. The rooms and the restaurants are spread over several buildings dating back to 1969, featuring an eclectic mix of styles.
The common areas and the rooms designed by Zumthor host an impressive collection of design classics from the 30’s, 50’s and 60’s. On the other hand, the rooms which were refurbished in spring 2015 were designed by Japanese star architects Kengo Kuma and Tadao Ando. Whilst Kuma’s rooms give us the sensation of being inside a wooden cocoon, Ando’s rooms remind us of a Japanese teahouse.
Design by nature – the natural experience
Standing in the village square of rural Vals, one may think that time has stood still… It’s the perfect place to slow down and ponder upon the true meaning of life. The village is also a great starting point for numerous adventures and sporting activities such as hiking, skiing and river rafting awaiting to be explored.
Design on a plate – the culinary experience
Creativity can be expressed in many forms. Star chef Sven Wassmer has surely found a way of expressing his and will take you on a culinary journey at restaurant Silver. It’s undeniable that this extraordinary experience does come at a price. However, you can make up for it at Da Papà, where your wallet, but not your taste buds will be given a bit of a break. This quirky Italian restaurant serves salad, pizza and pasta e basta. The restaurant Red, named after the colour of its carpet, serves a colourful breakfast buffet and French influenced à la carte dishes for dinner. Snacks and drinks can be enjoyed at Blue (you guessed right, the one with the blue carpet!) and its adjoining terrace facing the stunning mountain scenery.
All things considered, my visit to Vals has been a delightful experience – with one single regret – I wish I had stayed longer…
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