Meet the Designer

Simone Aïda Baur is an award-winning Interior Designer and the founder of Global Inspirations Design – a boutique full-service interior design consultancy based in Zurich (Switzerland) that works internationally and remotely with private clients all over the world. Focusing on residential and vacation home projects, Simone specialises in creating soulful and exceptional interiors with a global aesthetic that enhance and elevate the lifestyle of her clients, reflect their unique personality, dreams, and aspirations, and ‘tell their stories’ while supporting their lifestyle.

Leading a sought-after Interior Design consultancy, Simone’s vision is to change lives – one room, one house, one apartment, one chalet, or one vacation home at a time so that people can rediscover the true value and importance of the physical space that surrounds them. No matter who her clients are, or where they come from, Simone is able to design thoughtful and studied spaces that help them experience a ‘Sense of Home’, regardless of where in the world they are. Simone says: “I love to see the way my client’s eyes light up, when they see their dream home come to life.”

In Switzerland, she primarily works with expats, designing tailored solutions that support their international lifestyle and deliver joy and a true sense of belonging. Simone is also passionate about creating stunning, imaginative, and transformative spaces for vacation homeowners throughout Switzerland, Europe, and the Caribbean to deliver the ultimate ‘home away from home’ experience.

Her work has been featured in numerous online and print publications in Switzerland and the Caribbean, and she’s been a regular guest speaker on an English speaking radio show in Basel, where she shares her passion for interior design and her expertise with the expat community in Switzerland.


Trained at KLC School of Design in London and with nearly 10 years’ experience in the field of design as well as an impressive background in the international luxury hospitality industry, Simone works with successful professionals with demanding careers, who share her passion for discerning taste, design, travel, and other cultures.

As a serial mover herself (25 and counting) designing a space from scratch is in Simone’s DNA. In her words, “Having lived in 7 countries and on 3 continents and having travelled to some of the most sought-after hotels across the globe, I truly understand the power of living in a beautiful, yet functional space that provides you with a ‘Sense of Home’.” Her Swiss roots, international mindset and fluency in 6 languages, come in handy when dealing with suppliers and trade all over Switzerland and across the globe.

“Interior Design is the secret to creating a ‘Sense of Home’ anywhere in the world.”

Design Style

Having developed a great eye for detail and familiar with a wide range of styles and designs, Simone refers to her interior design style as Modern Contemporary with a Touch of Nostalgia. In other words, her interiors maintain an overall contemporary, timeless, and sophisticated look while adding an element of surprise.

Simone’s global inspirations are evident in her work, and she loves adding a pop of colour, often by using exquisite materials and she pays close attention to texture. In her opinion, interior design is all about striking a balance between harmony and contrast.

Most importantly, however, Simone understands how to blend the needs of her clients with her global sense of aesthetics and strives to incorporate her client’s treasures and meaningful memorabilia into her design concepts.

Simone is tireless, she leaves no rock unturned, she has connections all over the world and she is extremely creative in her ideas and in our home really brought in a number of very personalised touches that are quite meaningful to us. When we sit in these rooms in our home, every single item that we’re surrounded with sparks joy, and we are very grateful for the way Simone brought that joy into our home and our daily living. If you are thinking of hiring Simone, my recommendation would be to ask yourself if you want more joy in your life.”

D. and K. Pressner, Switzerland

Approach to Interior Design

Thanks to her extensive travels and regular visits to international trade fairs, such as Milan Design Week, Decorex and Maison& Objets to name a few, Simone works with a global network of suppliers, manufacturers, and artisans and has access to some of the most unique finds from across the globe at her fingertips. This allows her to curate one-of-a-kind pieces for her clients that are sure to impress.

No detail goes unplanned for, because that’s where the magic happens.

Global Inspirations Design proudly embraces ethnic and cultural diversity, as well as inclusion, equality, honesty, integrity, authenticity and compassion and is committed to supporting ethical and sustainable sourcing. In doing so, Simone collaborates with a highly- skilled team of contractors, suppliers, and other businesses that share the same values and are able to ensure the best possible outcome for her clients.

“It’s the details that create the WOW.”

With a great eye for detail, Simone is involved in every aspect of the design process in her Full-Service Interior Design projects, but also offers a variety of Interior Design Consultation packages, ranging from colour consultations to styling, but also space planning for kitchens and bathrooms.

What Clients Say About Simone

Her clients, who are successful professionals, such as CEO’s, business owners, doctors, and surgeons use words like meticulous, solution-focused, proactive, and resourceful to describe her.

“Simone has a friendly, outgoing attitude that she easily maintains while remaining solution focused. She has great communication, listening, and organizational skills, which kept us on time and on budget. To summarise, Simone was able to translate my personality into a beautiful and functional living space and I’m in love with the blue wall and the New York skyline. I can’t stop looking at it.”

Dr. P. Rege, Basel, Switzerland

Simone’s clients mostly appreciate her turnkey solutions, where she takes her client’s projects from a dream to reality, all whilst saving them tremendous amounts of time and headaches and resulting in feedback such as,

“The living and dining room went from being our biggest headache to being our favourite places! Thank you, Simone for your talented eye for style and for sharing your wealth of local and international resources to source all of our needs from furniture to curtains. Our home is far more functional and beautiful because of your help.”

T. & J. Creeden, Basel, Switzerland


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