Meet the designer

Simone Aïda Baur is an award winning Interior Designer & Design Consultant and the founder of Global Inspirations Design, a full service interior design studio based in Zurich, Switzerland. Simone not only speaks six languages (English, German, French, Spanish, Italian and some Portuguese), but also knows how to communicate and relate to people from all over the world, thanks to her successful career in the hotel industry and for having lived on 3 continents and in 7 countries. She has specialised in creating tailored homes and vacation retreats for expats with demanding careers, so that they can enjoy the maximum benefit of a space that expresses their personality and tells their story.


“It’s the details that create the WOW.”


Simone combines the skills she gained during her impressive background in luxury hotels, dealing with discerning travelers, with nearly 10 years working in the design industry. Her clients, who are successful professionals, such as CEO’s, business owners, doctors and surgeons use words like meticulous, solution focused, proactive and resourceful to describe her. At the same time, her insights from living in different countries and traveling extensively, visiting some of the most sought after hotels across the globe, helped her develop a great eye for detail and become familiar with a wide range of styles and designs.


“Our homes have a huge impact on our health and wellbeing.”


Simone believes in the importance of having a beautiful and functional home that exudes a sense of ‘home‘, because she strongly believes that our homes have an impact on our health and wellbeing. This is why she has made it her mission to change lives, one room at a time. She also creates beautiful vacation homes in the Caribbean, combining her experience of living in the islands herself, her background in the luxury hospitality industry and her understanding of global aesthetics. She has worked on interior design projects, including new builds, renovations and turnkey projects across Switzerland, in particular in the regions of Basel, Zurich and Geneva, as well as in London, Milan, the British Virgin Islands and Saint Martin. 



“Simone has a friendly, outgoing attitude that she easily maintains while remaining solution focused. She has great communication, listening, and organizational skills, which kept us on time and on budget. To summarise in one sentence, Simone was able to translate my personality into a beautiful and functional living space and I’m in love with the blue wall and the New York skyline. I can’t stop looking at it.”

Dr. P. Rege, Basel, Switzerland



Simone has developed her own unique style, with her global inspirations transpiring into her work. At the same time she maintains an overall contemporary, timeless and sophisticated look. She loves adding a pop of colour, applying exquisite materials and she is obsessed with texture. In her opinion interior design is all about striking a balance between harmony and contrast. Most importantly, however, Simone always puts her clients’ needs and lifestyle first and she has a gift for incorporating their treasures and meaningful memorabilia into her design concepts.


“Interior Design is the secret of creating a sense of home anywhere in the world.”


Thanks to her extensive travels and regular visits to international trade fairs, such as Milan Design Week, Decorex and Maisons et Objets to name a few, she works with a global network of suppliers, manufacturers and artisans and has access to some of the most unique finds from across the globe at her fingertips. This helps her curate one-of-a-kind pieces for her clients that are sure to impress.

Simone collaborates with a highly skilled team of contractors, including painters, carpenters, upholsterers and curtain makers. As an Interior Designer and Design Consultant she offers a wide range of services ranging from colour consultations, space planning, sourcing of materials, furniture and lighting to project coordination and styling.


“No detail goes unplanned for, because that’s where the magic happens.”


Her clients mostly appreciate her turnkey solutions, where she is involved in every aspect of the design process, saving her clients tremendous amounts of time and headaches, resulting in feedback such as “It has been a much smoother process and a better result because Simone has been involved.’ or “These spaces went from being our biggest headache to being our favourite places! Thank you Simone for your talented eye for style and for sharing your wealth of local and international resources to source all of our needs from furniture to curtains. Our home is far more functional and beautiful because of your help.”

Her work has been featured in numerous online and print publications in Switzerland and the Caribbean and she’s been a regular guest speaker on an English speaking radio show in Basel sharing her passion for interior design and expertise with the expat community in Switzerland.

“Creating a home, chalet or tropical vacation retreat for my clients in a way they never thought possible, gives me a sense of accomplishment. Seeing my clients’ eyes light up, when they see their dream home or home away from home come to life, is the greatest reward of all and the reason I do what I do.”



“When we sit in these rooms in our home, every single item that we’re surrounded with sparks joy and we are very grateful for the way Simone brought that joy into our home and our daily living. If you are thinking of hiring Simone, my recommendation would be to
ask yourself if you want more joy in your life.”

D. and K. Pressner, Expat family in Switzerland


Are you ready to transform your space?
Book your complimentary 30-minute Interior Design Assessment call now!