With my recently launched blog series ‘Interior Design Project’ I give you a glimpse behind the scenes. And share some insights about the interior design process from concept to realisation. As I always say “Interior Design is the secret ingredient of feeling at home anywhere in the world.”

Living in 7 countries and on 3 continents myself, this has been my personal experience. Now I use this experience to help my clients, who are mostly ex-pats living in Switzerland, create a home that reflects who they are and also reveals a bit of their story. So they can truly experience that ‘sense of home’ we all desire.

Interior Design Project by Simone Aïda Baur

The photography of the New York city skyline not only evokes treasured memories for the client, but also creates a focal point.

As an interior designer, I may be wrong, but I strongly believe in the importance of the home, because it truly has an impact on our health and wellbeing. I think it’s fair to say that recent months have brought this to light more than ever. As we are now hit with a second wave of Covid-19 and with winter on our doorstep, the home once again is our safe(st) haven.

Hence making your home beautiful, cosy and comfortable has never been more important.

Re-designing and re-decorating your home is not only a creative way to keep your mind occupied but also a way to bring hope and positivity into your life. With this said, I am happy to present you one of my full-service interior design projects that shows, that even a minimalistic interior can be a cosy interior.

Minimalistic architecture and interior design

The modern architecture at Magnolienpark is the perfect backdrop for minimalistic interior design.

Project Description

The modern building complex ‘Magnolienpark’ was still under construction when I first met with the client. The complex is located in the sought after neighbourhood of Gellert in Basel, Switzerland.

The complex features several multi-storey buildings of up to 6 floors. My client’s apartment is located on the top floor with fabulous views across Basel. Including views of the Roche Tower, the tallest building in Switzerland. The kitchen and bathroom were finished to a modern and high standard and the floor was laid out with beautiful dark parquet flooring, providing us with a contemporary and neutral background to work from.

organic details in living room design

Neutral backgrounds offer endless possibilities. Using navy blue as a contrasting colour creates a very masculine scheme.

Client Brief

My client was looking for a fresh start. When we first met at his ‘old’ appartment, he made it very clear that he will only bring his flat screen TV and his personal belongings to the new appartment.

The client envisioned a contemporary and rather minimalistic interior that would be easy to care for.

As someone who frequently travels for business, he was looking for a comfortable and welcoming home, that he would look forward coming home to. He also wanted a home, where he could invite friends and colleagues over for drinks.

living room design

In Interior Design nothing is left to chance. Every single items fulfils a purpose in terms of aesthetics, function or both.

The keywords he used to describe his future interior was: cool, relaxing and masculine. He then went on to tell me about his love for the outdoors, forests and trees. At the same time, he told me about his love for New York city. The only urban place he really cares about. He confessed that he thoroughly misses the skyline of New York, especially at night. Which is something he was lucky enough to experience when living in New York.

With this information and my observations, such as the fact that he was wearing a lot of (navy) blue, a concept started to form in my head. My client also made it clear that he hates shopping and has no time, nor expertise to design his home. This full service interior design project was from concept to realisation, including all furniture, lighting, soft furnishing, curtains, home accessories and down to the bed linens (from Storyfabrics).

Interior Design Magnolienpark Basel

The textural elements add coziness to this otherwise minimalistic space.

Design Solution

Based on the questionnaire, an in-depth Interior Design Consultation and my observations, I suggested a colour palette based on a neutral background using taupe and white, combined with a dark royal blue in the living area and on the balcony, ice blue in the dining area and sage green in the bedroom. Both hues, blues and greens, are cool and soothing colours, that help create a relaxing ambiance. The taupe and the wooden floors on the other hand add the necessary warmth and coziness to the colour scheme.

Award winning interior designer Switzerland

Snagging, tweaking and styling to the last detail is part of full service interior design.

Creating a focal point in a room is a great way to add interest and especially in a living room, where you welcome guests, it’s also a great conversation starter.

The focal point in the living room is the feature wall, which we painted in a deep royal blue to beautifully offset the large scale photograph featuring the New York city skyline by night (from YellowKorner Basel). The blue background, which was perfectly colour matched against the photograph, gives the impression of looking through a window, especially at night. I basically wanted to re-create that emotion my client described when living in New York.

bedroom interior design

Minimalistic design and soothing colours are ideal for bedrooms and help you get a restful night.

At the same time, I integrated some organic elements in several subtle ways, reflecting his love for nature, trees and the forest. These elements include the chairs on the balcony that look like branches. The branch shaped floor lamp in the living room and the table lamps in the bedroom. The most prominent pieces is, however, the bespoke area rug. The rug featuring the leaf skeletons was designed by myself for this project and custom made by one of my suppliers.

Bedroom design

Linen curtains work equally well in summer as they do in winter. The velvet border at the bottom adds a touch of luxury.

The subtle sage green in the bedroom further adds a touch of nature to the interior. To create an overall modern and minimalistic design, I used a combination of straight lines and curves. And very few, but meaningful home accessories, such as my client’s favourite books and the elephant, reflecting his home country.

The different layers of texture, using linens and velvets add coziness to the space and create a welcoming ambiance.

With tailored interior design anything is possible, allowing the client’s personality to shine through whilst maximising the space to suit their lifestyle.

balcony design

The organic shaped chairs and the wire side table create stunning shadows on the wall.

Client Feedback

Interior Design is my passion, creating a sense of home my superpower and happy clients are my reward. Seeing my client’s eyes light up when they see the final product gives me a great sense of accomplishment, for I know that I was able to improve their quality of life and as such contribute to their happiness. This is what my client said at the end of the project:

“Simone has a friendly, outgoing attitude that she easily maintains while remaining solution-focused. She has great communication, listening, and organizational skills, which kept us on time and on budget. To summarise in one sentence, Simone was able to translate my personality into a beautiful and functional living space and I’m in love with the blue wall and the New York skyline. I can’t stop looking at it.” Dr P. Rege, Basel, Switzerland

As I always say, happy clients are my favourite type of clients. This project not only made the client and of course me very happy, but it also got published in the most significant Swiss interior design magazine Das Ideale Heim, the online design magazine meter and on Raiffeisen bank’s blog RaiffeisenCasa.

I hope you enjoyed learning more about the design process. And had a taste of how to get from point A to point B when designing a room.  Of course, I would be thrilled to take that work off your hands. Let me do what I do best so that you can have the time to do what you do best and love most.

Changing lives, one room at a time!

Simone xx

P.S.  Are you ready to change yours? Book your complimentary Interior Design Discovery call now!

Photography: Tracy Crevar Warren


Posted by Simone Aïda Baur, a multi-lingual, multi-cultural and multi-passionate award winning international interior designer and award-winning blogger with a background in the luxury hospitality industry. Meet the designer, learn about her story and connect with Simone on Facebook, LinkedIn, Pinterest, Instagram or YouTube.

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